Welcome to dev.equivityva.com (the “Site”). The Site is operated by Equivity, Inc. (“Equivity” or “we”). This privacy policy explains our practices regarding collection, use, and disclosure of personally identifying information that you may provide to us through the Site. The capitalized terms are terms from our Terms of Use.

What Kinds of Personally Identifying Information Do We Collect on the Site?

When you open an Account, we first ask you for your name, e-mail address, phone number, how you heard about us, and your preferred contact method. Then you will be directed to the billing page, where you will be asked for your name and e-mail address and your credit-card information.

We use the AuricVault™ service, a PCI-compliant data storage service that associates tokens with secure encrypted data, to store the name, account number, and expiration date associated with a credit card.  You may add this credit card information for one or more of your credit cards to the Site for use by your virtual assistant; your virtual assistant will not automatically have access to this information when you sign up for a plan.  We do not store your credit card CVV code.  Auric Systems International, which provides the AuricVault™ service, is a Level 1 PCI DSS Validated Service Provider. We do not store your credit card information on our servers.

We use Authorize.net and Stripe.com as our payment gateway service providers. Authorize.net and Stripe.com are PCI DSS-compliant and utilize Secure Sockets Layer (SSL), among other technology, to secure data.

As you request Services, we may collect information that is not technically “personally identifying information” but that could be combined with your personally identifying information to identify you as a customer. For example, if you ask us to book a flight using your frequent flier miles, the records for your request may include your frequent flier account number. We will keep the information used to book the flight together with your personally identifying information, in case you ask us to provide that Service again.

If you respond to an e-mail about a discount or a promotion (see below), you may be asked to provide additional personally identifying information in your response.

How Do We Use the Personally Identifying Information That We Collect on the Site?

We will use your e-mail address to notify you that we are assigning you a Virtual Assistant, to confirm that we have received a Service Request, to confirm that we have received a cancellation of a Service Request, to inform you about the number of Service Hours remaining in your Subscription Period, to confirm that your Subscription has been updated, and to contact you in the course of providing Services or arranging to have Services provided to you. Your Virtual Assistant may use your phone number to respond to a Service Request, confirm that we have received a cancellation of a Service Request, and to contact you in the course of providing Services or arranging to have Services provided to you.

We will use your Card on File to charge your payment for your Subscription, as described below.

Whenever you submit a Service Request, your Virtual Assistant will use your name, e-mail and whatever other personally identifying information is relevant to record your Service Request in our jobs database. For example, if you ask to have your Virtual Assistant book a flight for you using frequent flier miles, your Virtual Assistant may fill out a Service Request form that includes your name and your frequent flier account number.

Your Virtual Assistant will provide any Service Provider that is going to provide Services to you with your name and whatever personally identifying information is necessary for that Service Provider to provide the Services and to get in touch with you if that is necessary to provide the Services. For example, if you are having someone book an airline flight using your frequent flier miles, your Virtual Assistant may give your name, address, phone number, and frequent flier account number to the Service Provider who is going to do that for you. If you ask your Virtual Assistant to make a car rental reservation for you, your Virtual Assistant may provide the car rental agency with your name, address, and whatever other personally identifying information the car rental agency requires.

We may use your e-mail address and your street address to send you e-mails or mailings about available discounts on Services and to suggest other Services that might be useful to you. You are always free to opt out of receiving promotional e-mails or mailings. To opt out of receiving e-mails or mailings, please click on the opt-out link on the email.

With Whom Do We Share the Personally Identifying Information That We Collect on the Site?

Each time your Card on File is charged for your Subscription Fee, the payment process is handled through one of our payment interface providers, which are Authorize.Net, whose privacy policy is at www.authorize.net/company/privacy/, and Stripe.com, whose privacy policy is at https://stripe.com/privacy.

We will share your personally identifying information with agencies, organizations and individuals with whom your Virtual Assistant makes requested arrangements on your behalf, such as, but not limited to, car rental agencies, travel agencies, and hotels. (We also will share with them any credit-card information for the purpose of making such arrangements.)

We will share with Service Providers whom your Virtual Assistant engages on your behalf whatever personally identifying information they need to know to provide those Services to you (as well as any credit-card information you may give us to pay for such Services).

If Equivity assigns or otherwise transfers the operations of the Site that relates to your personally identifying information, Equivity will transfer your personally identifying information to the successor entity.

If Equivity is required to disclose your personally identifying information by any applicable law, court order, or government regulation, that company will comply with such law, court order, or regulation.

If you are a California resident, and you want to find out the names of any information brokers or any other third parties with whom we share your personally identifying information under California Privacy (Cal. Bus. & Prof. Code § 22575 et seq. (“Cal-OPPA”)), send a request to:

Equivity, Inc. 548 Market St. #80118 San Francisco, CA 94104-5401

Within thirty (30) days, we will provide you with that information. (We are obligated to tell you this even though we do not share your information with any third parties other than Service Providers.)

What Other Kinds of Identifying Information is Collected When You Use the Site


The Site also automatically collects aggregated information, demographic information and any other information that does not reveal your specific identity but that relates to your use of the Site. This kind of information is “passively” collected from you through browser navigational tools, such as cookies and pixel tags. These types of technologies enable the Site to compile statistics about our daily number of site visitors or specific page requests, while not identifying you personally, other than by your IP address, which is the Internet Protocol address of the computer that you use to access the Site.


A cookie is a small data file that a web site transfers to a user’s hard drive when a user visits the web site. A cookie file can contain information such as a unique ID that the site uses to track the pages visited and is a standard method of registering website user preferences. These preferences are stored in a file on your computer’s hard disk drive.

Cookies make it easier for you to use the Site by enabling you to access your information when you “sign in” to your account, to make purchases and move uninterrupted between site areas.

We use “analytical” cookies to recognize and count the number of visitors to the Site and to see how visitors move around the Site when they’re using it. Cookies also allow us to provide you with customized content, keep track of preferences you specify while visiting the Site, conduct general analysis and research, and identify purchases that you make in response to our advertising. This helps us improve the way the Site works, for example, by making sure users find what they need easily.

You can set your browser to accept all cookies, to reject cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. Rejecting a cookie, however, may preclude you from using, or may negatively affect the display or function of, the Site or certain areas or features of the Site. To learn more about cookies, including how to enable cookies, change your browser settings and find and delete cookies on your hard drive, please refer to your web browser’s help menus or visit www.allaboutcookies.org.

Web Beacon

We may also use an application known as a “web beacon.” A web beacon is an electronic file that usually consists of a single-pixel image. It can be placed on a web page or in an email to transmit information, which could include personal information. We use a web beacon for Facebook® that allows us to advertise on Facebook to people who have visited the Site. If you are on the Site when the Facebook web beacon is running, and then we run a “like” campaign on Facebook when you are on Facebook, you will see a “Like us” ad for Equivity. We also may use web beacons to assist in tracking and analyzing advertising effectiveness, verify purchases made on the Site, count and recognize site visitors, and personalize your experience.

Can Any Third Party Track Your Use of the Site?

We use Google® Analytics. Google tracks where you go on the Site and combines that information with information that Google may have about you through your Google account (if you have one) and/or through your use of other websites that use Google Analytics. Google and its affiliates may use cookies to serve advertisements about goods and services of interest to you on the Site and on other sites that you visit.

If you do not want your data collected with Google® Analytics, you can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) running on websites to prohibit sending information to Google Analytics. To opt out of Google Analytics, visit the Google Analytics opt-out page and install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser. Updates to your browser or operating system may affect the functionality of the opt-out add-on. You can learn about managing add-ons for Chrome here. If you are not using Chrome, check directly with the manufacturer of your browser to determine whether add-ons will function properly on the browser version that you are using.

We may also use Google® remarketing codes, which are pieces of code that we would put on pages of the Site. If you visit a page of the Site on which we have put a piece of Google® remarketing code, we can stay engaged with you after you leave the Site by offering you ads that we think will interest you. This kind of advertising is known as targeted advertising. If you do not wish us to send you ads after you leave the Site, you can opt out here.

If you visit the Site from or through a third-party website, such as a shopping comparison site or a site that carries an ad for the Site, that site may monitor your visit to the Site. We suggest you review the privacy and security policies of any website you are on so that you know whether this may happen.

With some browsers, it is possible for a user to activate a “Do Not Track” signal, to indicate that the user does not want to be tracked across the websites that the user visits. The Site does not respond to Do Not Track signals. In other words, if you have activated a Do Not Track signal in your own browser, the Site will not take any action to block tracking by Google or its affiliates of your activity on the Site.

How Can You Manage Your Personally Identifying Information on the Site

You can correct, update or change your personally identifying information under the “My Account” tab of the user interface.

How Do We Protect and Maintain the Integrity of Your Personally Identifying Information on the Site?

No Internet transmission is ever 100% secure or error-free. In particular, e-mail sent to or from the Site may not be secure. Be careful about sending us any confidential information, and keep your user name and password secure.  Do not send Equivity your credit card information via email.

The Site may contain links or references to other sites in addition to the ones we have already mentioned. Please be aware that we do not control such other sites and that, in any case, this privacy policy does not apply to those sites. We encourage you to read the privacy policy of every site you visit.

What Do We Do If We Discover That We Have Collected Personally Identifying Information of a Child?

If we discover that someone who has opened an Account is under 18, we will immediately delete that person’s Account in its entirety and advise that person that we have done so.

How Will You Know If This Policy Has Changed?

If this privacy policy changes, the revised policy will be posted here. Please check back periodically, and especially before you provide any personally identifying information.

This privacy policy was last updated on December 18, 2020.