gyms Posts

Portrait smile virtual paralegal
by Michelle Allen | April 25, 2022 | Legal, Productivity

From organizational leadership to administrative work, effective practice management is essential to a law firm’s profitability and growth. If you’re an attorney who finds themselves spending too many hours and resources on non-billable tasks, keep rea …

Man using calendar app on tablet in office
by Michelle Allen | April 25, 2022 | Productivity, Virtual Assistant

If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time …

women on computer
by Michelle Allen | March 20, 2022 | Legal, Productivity, Virtual Assistant

The lockdowns of the past few years have driven many law firms to adopt technology to enable remote work at unprecedented levels.  As clients have similarly adapted to working remotely, they are now expecting that law firms will make interactions more …

Happy latin female blogger using smartphone with social media notification icons, sitting in cafe, free space
by Michelle Allen | February 23, 2022 | Business, Social Media

In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 …

by Michelle Allen | January 28, 2022 | Business, Marketing, Productivity, Virtual Assistant

Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …

Marketing Trends Blog
by Michelle Allen | January 13, 2022 | Marketing

With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketer …

by Patricia Valentine | December 16, 2021 | Virtual Assistant

Famous attorney (and even more famous president) Abraham Lincoln once stated that “a lawyer’s time and advice are his stock in trade.” That’s as true now as it was in 1836. Unfortunately, time is a commodity that is running in short supply for today’s  …

real estate
by Brian Spinner | December 8, 2021 | Marketing

Real estate has become a highly competitive field and carving out a successful career is a challenge for realtors, regardless of their experience. With over 1.4 million realtors working in the United States, it can be a struggle to stand out to clients …

by Preea Tischler | November 29, 2021 | Legal

If you’re an attorney who has embraced the work-from-home lifestyle, you’re not alone. Many attorneys have found that they are just as efficient working from home and that they are able to reduce expenses associated with maintaining an office. One of o …

by Kim Wilcox | October 28, 2021 | Marketing

While online presence has become more and more important in a world where clients find and vet attorneys on the web, many smaller law firms are lagging in adopting best practices. Unfortunately, many firms have little more than an outdated and generic …

by Victoria Moore | October 10, 2021 | Social Media

Social media marketing should be a key part of every coach’s business strategy. Whether your focus is on your clients’ professional or personal lives, social media allows you to share your ideas with existing and potential clients . However, coaches of …

by Liz Hauser | September 16, 2021 | Virtual Assistant

Remote work is on the rise and employers of all sizes are turning to virtual assistant services. A virtual assistant for your business can save you time, money, and headaches. Many businesses are finding it easier to rely on virtual assistant businesse …

by Liz Hauser | August 26, 2021 | Marketing

Email campaigns provide one of the most cost effective marketing strategies during the holidays. Especially with the rising costs of digital advertising and social media ads during the holiday season, an effective email campaign could get you the best …

by Angela McCorkle | August 20, 2021 | Marketing

It’s hard to believe but Thanksgiving is less than 4 months away. As much as we love the idea of the holidays, sometimes we forget how quickly that time of the year arrives. One minute we are celebrating Independence Day and the next we are carving pum …

by Georgia Duke | August 16, 2021 | Marketing, Social Media

If your business derives most of its revenue from holiday sales, you should already be implementing your marketing strategy to catch the eyes of clients, both new and old. Because approximately 56% of people complete their holiday purchases before the …

by Victoria Moore | August 2, 2021 | Virtual Assistant

Have you ever wondered whether a virtual assistant could help your non-profit better achieve its goals and make your organization run more efficiently? To successfully grow your organization and fulfill your mission, you need the right people in your c …

by Rachel French | July 15, 2021 | Business, Marketing

When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexib …

by Jessica Squires | June 14, 2021 | Legal

Virtual paralegals can be a profit center for your law practice by allowing you to bill out your paralegal’s time at a profit while freeing up attorney time that can be billed at a higher rate. First things first: Can you bill a virtual paralegal’s tim …

by Sue Collier | May 20, 2021 | Social Media

As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’ …

by Sue Collier | April 9, 2021 | Legal

Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila fol …

by Sue Collier | March 31, 2021 | Business

Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion …

by Sue Collier | March 5, 2021 | Human Resources

Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized …

by Sue Collier | January 26, 2021 | Marketing

Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …

by Sue Collier | January 6, 2021 | Business, Productivity

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of te …

by Sue Collier | December 9, 2020 | Productivity

A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you to co …

by Sue Collier | November 23, 2020 | Legal

Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing.  It also means managing a team remotely.  Being able to ensure you’re your team is completing work according to instructions a …

by Sue Collier | November 10, 2020 | Human Resources, Virtual Assistant

As businesses have increasingly migrated their operations from the office to remote working arrangements, while simultaneously coping with a challenging economic environment, many are shifting business functions outside of the organization. While many …

by Eric Wall | October 21, 2020 | Business, Virtual Assistant

With more people working remotely, either temporarily or for the long-term, more businesses are considering outsourcing operations and bringing on a virtual assistant. When exploring options, most businesses are immediately confronted with the question …

by Sue Collier | October 15, 2020 | Business, Marketing

In an increasingly digital world, one way to distinguish yourself is refreshingly old-school:  publishing your own book.  A book is an instant reputation-builder:  It conveys expertise in a subject matter, provides a platform for your ideas, and serves …

by Eric Wall | September 17, 2020 | Legal

Even as we move toward the end of 2020, the physical offices of many law firms are still closed with no plans to reopen anytime soon. As remote legal practices remain the norm, the task of keeping client files and other proprietary information safe is …

by Sue Collier | August 24, 2020 | Marketing

When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home sho …

by Sue Collier | July 22, 2020 | Business, Productivity

From a business perspective, coronavirus has rendered the future almost impossible to predict.  The plan was that shutdowns in March would be followed by a gradual relaxation of restrictions and the ramp up of businesses.  It hasn’t turned out that way …

by Sue Collier | May 29, 2020 | Business, Marketing, Productivity, Virtual Assistant

It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find …

Let’s face it – few business owners perk up when told that new features have been added to their bookkeeping software.  However, while such announcements may not get your heart racing, they can offer opportunities to streamline your operations and save …

As many companies have transitioned to remote working, recruiting has typically not been a priority.  But as social distancing measures remain in place, more organizations will need to bring on talent without ever meeting them face-to-face.    One sign …

by Eric Wall | April 17, 2020 | Business

The lending process involved in getting a small business loan can often be frustrating and complicated for those who aren’t experienced in the realm of finances. The stress associated with finding a small business loan is particularly acute in light of …

by Eric Wall | April 2, 2020 | Business, Office Management, Productivity

Coronavirus has turned many people into telecommuters.  Adapting to working from home, however, isn’t easy, particularly if you have a spouse who is also working from home and children who are transitioning to a remote learning environment. Everybody w …

by Eric Wall | March 31, 2020 | Office Management, Productivity, Startup, Workplace

With many of us forced to work from home in the wake of the Coronavirus epidemic, you may still be trying to figure out how to set yourself up so that you can be productive and try to keep some divide between your work space and living space.  Here are …

These are uncertain times, especially for the self-employed and small business owners. Routines have been disrupted, contact with others is limited, and lives have been impacted beyond what we could have thought possible just a couple of weeks ago. …

In the face of the Coronavirus epidemic, many law firms have been forced to go virtual as attorneys and paralegals work from home, increasingly relying on the cloud to get work done. While many legal organizations have employees who work remo …

The Coronavirus pandemic has impacted every industry, including real estate agents and brokers. As part of our series on COVID-19, today we’re going to explore how real estate agents and brokers can face the challenge raised by the pandemic. Gover …

The Coronavirus pandemic has impacted our lives in many ways, including the disruption of our daily routines and businesses.  However, uncertainty and disruption do not render us powerless.  Over the next few days, we are going to be releasin …

Coronavirus (COVID-19) is changing the way companies are working.  In order to prevent the potential spread of the virus, for which there is no known vaccine, companies are expanding their remote working policies.  This includes not …

by Eric Wall | January 22, 2020 | Legal, Marketing, Virtual Assistant

Any business owner will tell you, luck can take strange and complicated forms — only in hindsight do we connect the dots and see things for what they are.  Tanya Nebo, founder of Nebo Law, has run the legal gamut — from part-time legal work to rep …

by Eric Wall | December 9, 2019 | Legal

Many attorneys work in law offices that have become at least partially virtual without their knowing it.  How so?   By working remotely, attorneys and staff have transformed how law firms operate.  Teams collaborate from home, client off …

by Eric Wall | November 13, 2019 | Marketing

“Set it and forget it” can apply to many things, but not your website.  As an extension of your business, your website is often the first impression you make on a potential client.  Prospects and c …

by Eric Wall | October 24, 2019 | Business

Dreams of founding the next multi-million dollar company have gripped the imagination of entrepreneurs around the world. However, building a profitable business from the ground up requires much more than a good idea, catchy name, and some sweat eq …

by Eric Wall | October 1, 2019 | Marketing, Virtual Assistant

Why do people come to you for marketing assistance?  Maybe it’s because you have unique ideas for getting their message out.  Maybe it’s a creative turn for marketing.  Maybe it’s the level of understanding you have for their business.   Whatever the a …

by Eric Wall | September 16, 2019 | Legal

One of the most popular practice management systems for modern law firms is Clio, a web-based software designed to streamline administrative, billing, and project management processes. Clio helps attorneys stay focused on revenue and business-generatin …

by Heidi Hodges | August 20, 2019 | Virtual Assistant

Managing a team is a balancing act. A good manager knows how to provide proper supervision while granting her team members the discretion to exercise their own judgment. When you’re running a department or business that includes outsourced workers, the …

by Ashley Pelletier | August 5, 2019 | Marketing, Virtual Assistant

Between managing clients, responding to leads, listing and marketing homes, completing deals, and returning correspondence, being a real estate agent can feel more like a juggling act than an entrepreneurial endeavor. What’s more, online resources have …

by Eric Wall | July 15, 2019 | Legal

Many attorneys cut their teeth during an era where paralegals were inextricably bound to the office, among the paper files and desktops of the law firm.  But as firms migrate their systems to the cloud, paralegals can access data from anywhere.  The mi …

by Eric Wall | July 8, 2019 | Business, Marketing

Whether you are an established business advertising a new service or product, or a startup that has yet to go live, developing a pre-launch marketing strategy can help effectively spread the word and draw in new customers. But why is pre-launch marketi …

by Heidi Hodges | July 2, 2019 | Business, Marketing

Video, video, video. Wherever you look on the internet, the message is the same. Video is where it’s at in 2019. And that’s true — to an extent. Though video may have killed the radio star, podcasting has brought audio-only content back with a vengean …

by Eric Wall | May 16, 2019 | Business, Marketing

Artificial Intelligence (or AI) is a buzzword that gets thrown around in many different fields. Marketing and advertising are two of the latest to be innovated with new AI technology, and much of it is reshaping the way marketers examine and reach ever …

by Eric Wall | April 25, 2019 | Marketing

Did you know that businesses with a blog generate 126% more leads than companies without one? How about the fact that organizations that regularly publish original content receive 8x more traffic, reduce their overall marketing spend by over 60% and re …

by Eric Wall | April 8, 2019 | Business, Virtual Assistant

It’s no surprise that coworking spaces are on the rise. With high-speed wifi, free coffee, cleaning and more taken care of for one monthly rate, more and more businesses are recognizing the benefits and joining spaces in every city across the globe. Co …

by Eric Wall | March 21, 2019 | Marketing, Virtual Assistant

Some companies are built in a garage, but Alana Rivera cooked hers up in her Haight Ashbury kitchen.  Taking inspiration from a passion for food made from organic ingredients, Alana transformed her favorite organic recipes into delicious smelling soaps …

by Eric Wall | March 2, 2019 | Legal

When it comes to closing real estate deals, attorneys often find themselves juggling multiple tasks at one time. Handling sensitive information in a time-sensitive process can be daunting. Keeping the cost of a closing low is crucial to staying competi …

by Eric Wall | February 7, 2019 | Marketing

Imagine this: It’s 8 am, you’re on your way to grab your favorite morning joe when you see that a different coffee house has posted a link to a free-coffee coupon on Facebook. Sweet! When you arrive at the store, you click the link on Facebook and reve …

by Eric Wall | January 25, 2019 | Marketing

Google Ads (formally AdWords) is a staple of many digital marketing campaigns. The search engine giant consistently releases new updates to its advertising platform, often adding innovative features to guide their users toward better results. While an …

by Eric Wall | December 13, 2018 | Marketing

As 2018 comes to an end, business owners are turning their attention to 2019, likely with a focus on growth. Growth is dependent on a number of factors, some manageable, others not. One factor that leaders have the most control over is marketing. When …

by Eric Wall | November 26, 2018 | Marketing

You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to …

by Jenn Burton | November 15, 2018 | Business, Virtual Assistant

Recruiting quality employees is a big win, bigger still is retaining them for the long haul. Studies have shown that a significant number of employees put a high importance on being respected, and having their voices heard. Updating your performance ma …

by Jenn Burton | August 14, 2018 | Business, Virtual Assistant

As a small business owner or entrepreneur in 2018, you understand that we live in a different world than what existed thirty years ago. Large corporations and startups are offering their employees innovative (but costly) perks to attract employees. In …

by Heidi Hodges | March 15, 2018 | Marketing

From senior marketing professionals to tech journalists to social media enthusiasts,  the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, …

by Jenn Burton | March 2, 2018 | Business

Staying relevant in today’s market is a tough job for any employer, and now that employees are being offered flexible and remote work options, gym memberships, snack machines and yoga classes on-site, how do small business owners keep up? How can you a …

by Eric Wall | March 1, 2018 | Marketing

Virtual teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. When building or utilizing a virtual team, particularly for marketing support, it is important to ensure your team is prepared with the right …

by Eric Wall | January 17, 2018 | Marketing

The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a market …

by Eric Wall | November 8, 2017 | Marketing

Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the …

by Eric Wall | October 31, 2017 | Marketing

Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affect …

by Heidi Hodges | October 12, 2017 | Marketing

When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative as …

by Eric Wall | September 26, 2017 | Marketing

We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. …

by Eric Wall | August 2, 2017 | Virtual Assistant

If you manage a property or have investments in a property that you lease to tenants, your day can be swamped with responsibilities. Between scheduling a property assessor, keeping track of tenants late on their rent, and making sure your newest proper …

by Eric Wall | July 13, 2017 | Legal, Marketing

Many attorneys have built their practices on referrals. If you are one of those attorneys, you may not see the relevance of building and maintaining your firm’s online presence, especially when you are presented daily with the many other responsibiliti …

by Eric Wall | June 28, 2017 | Business

Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, …

by Eric Wall | June 20, 2017 | Marketing

Having an online presence in the form of social media and a website is an invaluable asset to both large and small business marketing. A website that lacks strong landing pages, however, will find it particularly difficult to convert their website visi …

by Eric Wall | June 12, 2017 | Virtual Assistant

In the right hands, a virtual assistant can be like a genie granting wishes to your small business – you send out your difficult projects to your VA and you receive the completed work correctly done and on time. But getting started with your VA is not …

by Eric Wall | May 29, 2017 | Marketing

Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for …

by Eric Wall | May 17, 2017 | Business

There are few rewards to be reaped without taking risks, and building a startup or small business is no different. Starting a small business is scary, nerve-wracking, and uncertain. While being an entrepreneur is never a cakewalk, it gets easier once y …

by Eric Wall | May 10, 2017 | Marketing

Any marketing expert can tell you the value of a social media influencer – a highly followed user of a social media platform who blogs, tweets, or otherwise posts on a topic related to your business. Marketers attempt to win over these influencers as a …

by Eric Wall | April 26, 2017 | Business

Work-life balance is a hot topic these days. Many working individuals claim it is one of their highest motivating factors for choosing a profession or a company to work for; other hard working professionals claim it is a myth and we shouldn’t be adding …

by Eric Wall | April 14, 2017 | Marketing

One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated int …

by Eric Wall | March 30, 2017 | Marketing

Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regula …

by Eric Wall | March 14, 2017 | Marketing

Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on …

by Eric Wall | February 24, 2017 | Business

Small businesses do not have the same resources to invest in technology as large enterprises. Often, there are higher priorities for spending resources than upgrading legacy accounting systems or deploying state-of-the-art servers to host your data. So …

by Eric Wall | February 10, 2017 | Marketing

However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been takin …

by Eric Wall | January 25, 2017 | Business

One of the most challenging hurdles for many small businesses and startups is increasing visibility and getting found by new customers. Being present and prolific on social media is a smart placeto start, but won’t necessarily guarantee potential clien …

by Eric Wall | January 13, 2017 | Marketing

Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Etherne …

by Eric Wall | January 5, 2017 | Productivity

The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. …

by Eric Wall | December 16, 2016 | Marketing

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors i …

by Eric Wall | December 8, 2016 | Legal, Virtual Assistant

For those attorneys who have practiced for more than a decade, it is hard to divorce the role of the paralegal from paper. From maintaining case files to assembling copies of briefs to preparing binders for depositions or hearings, the role of a parale …

by Eric Wall | December 2, 2016 | Marketing

Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neithe …

by Eric Wall | November 15, 2016 | Business, Productivity

Moms—whether they are stay-at-home parents, self-employed, business owners, or corporate executives—are entrepreneurs by nature. From chef to chauffer and storyteller to nurse, moms must wear many hats and fill many roles on a daily basis. Mompreneurs, …

by Eric Wall | November 4, 2016 | Marketing

In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engi …

by Eric Wall | October 27, 2016 | Business

Even though entrepreneurs and small business owners are their own bosses, the jobs rarely come without their fair share of stress and hard work. As any startup or small business owner can tell you, working hard, staying motivated, and succeeding in you …

by Eric Wall | October 14, 2016 | Marketing

This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today’s blog we will discuss the difference between paid and earned influen …

by Eric Wall | October 6, 2016 | Business

In the 2008 film “Yes Man,” Jim Carrey’s character finds himself withdrawn and cynical after a recent divorce. Eventually, he is convinced to attend a motivational seminar where he agrees to seize every opportunity presented to him by responding with “ …

by Eric Wall | September 30, 2016 | Marketing

This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today’s blog we will discuss how Influencer Marketing can help get your busi …

by Eric Wall | September 15, 2016 | Business

Conventional lines of thought often declare that the best entrepreneurs are highly extroverted, social people. Not all successful entrepreneurs, however, are big and commanding personalities. Some of the greatest entrepreneurs are, in fact, introverts …

by Eric Wall | September 5, 2016 | Marketing

As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, an …

by Eric Wall | August 19, 2016 | Virtual Assistant

The use of virtual assistants has been on an uptick in recent years among entrepreneurs, startups, and small and large business owners. But many busy professionals who are eager to outsource projects have a difficult time figuring out how best to work …

by Eric Wall | August 5, 2016 | Business

Just about every employer wants workers who take initiative, responsibility, and can do their job without constant supervision. Very few employers, however, actually employ workforces where these types of workers predominate. What is the cause of the d …

by Eric Wall | July 27, 2016 | Business

Over the past several years, coworking spaces have exploded in popularity, peppering cities like New York, Detroit, London, San Francisco, Hong Kong, Berlin, Cleveland, and more. Their increasing popularity is due to their ability to help people save m …

by Eric Wall | July 22, 2016 | Marketing

Coming up with and executing content marketing ideas doesn’t have to be a long, grueling, or expensive process. When creating a content marketing strategy, you should plan on creating marketing collateral that aligns with your company goals. While ther …

by Eric Wall | July 11, 2016 | Business

We’ve all heard the saying, “I survived another meeting that should have been an email.” While not all meetings are unnecessary, many of them suck up participants‘ time that could have been better spent elsewhere. In particular, as organizations increa …

by Eric Wall | July 7, 2016 | Marketing

There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for mor …

by Eric Wall | June 30, 2016 | Marketing

The problem with getting marketing help, is not knowing where to go, but knowing when you’ve come to the right place. Aside from perusing resumes and profiles or speaking to a candidate about their job history and expertise, how can you know you’re fin …

by Eric Wall | June 29, 2016 | Virtual Assistant

As an entrepreneur, you can’t afford to try out every newly touted business service that is supposed to make you more productive. Your money may be limited, and your time certainly is. Finding services to improve your productivity is about finding the …

by Eric Wall | June 9, 2016 | Virtual Assistant

I once had a summer job at a law firm in D.C. The firm was located right on the shores of the Potomac and most offices had a view of the river as it lazily flowed on toward the Watergate Hotel, past Kennedy Center, and the Lincoln Memorial. Below the o …

by Eric Wall | May 26, 2016 | Business

We all have hacks or shortcuts we use to make our lives easier, both professionally and personally. Quickly looking for a quality olive oil to include in a dinner you’re planning on cooking to impress your mother-in-law? You grab the expensive stuff. L …

by Eric Wall | May 17, 2016 | Business

You have a presentation to give at work tomorrow morning, an important meeting to set up with a client at the end of the week, and your son needs help building a diorama for his Monday science class on top of a number of other deadlines you have to jug …

by Eric Wall | May 6, 2016 | Business

While cooking offers opportunities for experimentation and leeway for correcting slightly disappointing dishes, (Chili too watery? Add a teaspoon of flour. Chicken slightly undercooked? Throw it back on the grill for a few minutes.) baking requires str …

by Eric Wall | April 29, 2016 | Business

Every episode of a police procedural features a scene in which detectives look into an interrogation room at a suspect through a one-way mirror. The suspect knows that he is being watched, but he can’t see what the police are doing. The one-way mirror …

by Eric Wall | April 15, 2016 | Business

Do you ever get that sinking feeling when you open your email application on Monday morning after a weekend away from your computer, or when you return after an extended vacation? There’s nothing that causes such a strong desire to trash your laptop an …

by Eric Wall | April 15, 2016 | Business

“Only connect.”– E.M. Forster, Howard’s End We live in the most connected of times and yet our ability to communicate meaningful ideas seems to be at an all-time low. Nowhere is this truer than the workplace. There exist a plethora of media to communi …

by Eric Wall | April 15, 2016 | Productivity

Some of us are just not morning people. Are you one of us? You know who you are.You are a snooze-button hitter, shower prolonger, sock mismatcher, subway dozer, dazed looker, and double espresso drinker. In the mornings, you are there, but you are not …

by Eric Wall | April 15, 2016 | Business

What is your business’ value proposition? Why do your customers buy what you sell? What can your clients get from your business that they can get nowhere else? These seemingly simple questions are devilishly hard to answer and, as your business grows, …

by Eric Wall | April 14, 2016 | Business

“Management” – a word often used and a skill rarely taught. In so many organizations, management positions are doled out to those that perform well in their company or department’s specialty. A sales team is led by the best salesman, a litigation depar …

by Eric Wall | April 14, 2016 | Productivity

There is a difference between being busy and being productive. “Busy” describes high energy flitting from one task to the next. There is a reason that the term “busy as a bee” is a sticky idiom: it provides a clear image of busy-ness. We can see the be …

by Eric Wall | April 8, 2016 | Virtual Assistant

When did calling a simple team meeting become an exercise in cat herding? When everybody wore hats and ties, drove to work in a yacht-sized car, and called it a day at 5 PM, gathering your team into a conference room in the late afternoon wasn’t a big …

by Heidi Hodges | March 31, 2016 | Marketing

Social media occupies a paradoxical position in the lives of many small business owners. On one hand, your personal account is a tar pit that envelops your time. On the other hand, your business account is almost completely neglected. Many is the small …

by Eric Wall | March 25, 2016 | Business

Ugh, another business trip. Waking up before dawn to go to the airport, squeezing into a coach seat, running into a business meeting, going back to the hotel, grabbing a quick bite of bad food, working until midnight to prepare for the next day’s meeti …

by Eric Wall | January 19, 2016 | Virtual Assistant

Many busy professionals dream about one day having the perfect digital assistant; a hand-held version of the computer on Star Trek’s Enterprise, complete with artificial intelligence, voice recognition, conversational skills, a perfect understanding of …

by Eric Wall | January 7, 2016 | Virtual Assistant

If you’re a small business owner or entrepreneur you’re constantly busy trying balance running your business, growing your business, and balancing your business with life. You’ve heard a virtual assistant can really save you time, but you have doubts a …

by Eric Wall | December 16, 2015 | Productivity

Let’s be honest: We all feel a tinge of envy when we learn about the new state-of-the-art campus that a tech giant has built in the heart of Silicon Valley. Google’s headquarters includes coffee bars, Lego play areas, and a dog friendly work environmen …

by Heidi Hodges | December 9, 2015 | Marketing

Imagine waking up one morning to find that you’ve been attacked as a tyrant over your own company’s Twitter feed. That’s what happened to Robert Duffy, COO of Marc Jacobs, when an intern that was handling the fashion house’s Twitter feed, went on an on …

by Heidi Hodges | November 20, 2015 | Marketing

When it comes to innovative tools to help entrepreneurs and businesses build and operate their company, there is an embarrassment of riches that we can take advantage of. I wrote earlier in the year about tools you can use when starting up your own bus …

by Eric Wall | November 5, 2015 | Business

Paul Ryan, recently elected Speaker of the House, unexpectedly turned media attention to the issue of balancing work and family life. Reluctant to take the post due to the fundraising and travel time associated with the position, Ryan insisted on being …

by Eric Wall | October 21, 2015 | Business

We already know this much about this year’s World Series champion – it will be an underdog. The American League Championship Series features the Toronto Blue Jays, whose appearance in the post-season ended a 20+ year drought, and the Kansas City Royals …

by Eric Wall | October 14, 2015 | Business

Technology does not impact our lives immediately, but in stages. The internal combustion engine-powered automobile was invented in the late 19th Century, but it wasn’t until the 1950s that the proliferation of automobile ownership resulted in droves of …

by Heidi Hodges | October 7, 2015 | Business

By now it is commonly known that people learn and understand information in different ways. Many people identify with the “visual learner” category (including this author) and according to research 65% of the population are visual learners. Fortunately …

by Eric Wall | September 24, 2015 | Virtual Assistant

Living the cosmopolitan lifestyle is not as easy as it looks. There’s hardly enough time to get ready in the morning or watch Last Week with John Oliver, let alone go to all the restaurants, bars, concerts, museums, and baseball games that you had plan …

by Eric Wall | September 3, 2015 | Business

Anybody that has participated in job interviews, either as the interviewer or the interviewee, knows that they are of limited utility. From the perspective of the interviewer, job interviews can certainly raise red flags that warn you off hiring somebo …

by Heidi Hodges | August 27, 2015 | Business

Much has been written about the benefits of telecommuting for both employers and employees. Allowing employees to work remotely helps recruit and retain top talent, increases productivity for those that work better alone, and helps efforts to combat gl …

by Eric Wall | August 17, 2015 | Business, Legal

Technology is finally dragging the legal world into the 21st Century. Despite some courts’ continued insistence on receiving paper, you can e-file most of your briefs. Slowly, a jurisprudence of electronic discovery is starting to solidify through amen …

by Eric Wall | August 17, 2015 | Business

Here in San Francisco, Earth Day comes at a particularly sensitive time. California is enduring a multi-year drought and the typical winter rainy season has brought virtually no snow to the Sierras or water to reservoirs. The state is drafting water re …

by Eric Wall | August 17, 2015 | Business

Old habits die hard. While we live in the Internet Age, many businesses continue to operate as they did in past decades. Employees commute into work, handouts are distributed at meetings in a conference room, workstations are installed with software an …

by Eric Wall | August 17, 2015 | Business

It’s a great job market out there in many industries, particularly the tech industry, and with that comes the fierce race to attract and retain employees with competitive benefits packages and perks. Not since the dot com era have we seen companies off …

by Eric Wall | August 17, 2015 | Virtual Assistant

The beauty of having a virtual assistant is that you can get off your plate those tasks that you don’t want or don’t have time to do. There is an art to delegating. It’s not a complicated art, like jazz improvisation, but it does have this in common wi …

by Eric Wall | August 5, 2015 | Marketing

There once was a time when we conceived of technology primarily as a way of simplifying our lives. You can think of this as the Jetsons version of the future or the sort of future folks envisioned when they would visit the World’s Fair. We were going t …

by Heidi Hodges | August 3, 2015 | Business

When we think of disasters that could interrupt the day-to-day function of business, earthquakes, floods, pandemics and cyber attacks commonly come to mind. However there is one business risk that is often overlooked, the Zombie Apocalypse. The risk th …

by Eric Wall | August 3, 2015 | Business

Fred Snodgrass was a success. He was born in Ventura, California in 1887 and attended college in Los Angeles. He became a successful banker and served for three terms on the city council for Oxnard, California, then served as mayor for a little less th …

by Eric Wall | August 3, 2015 | Business

Your friends had told you about the restaurant. “Try the pan-seared, macadamia-encrusted tuna,” they said. “It’s to die for.” Well, it looks like you may die before ever tasting that tuna. You and your date have just ordered two more glasses of white w …

by Eric Wall | August 2, 2015 | Productivity

For most of us, Independence Day has two-fold significance. First, it brings to mind vacation: crowded beaches, the smell of burning charcoal, the loud pop of fireworks, the taste of chocolate ice cream on a waffle cone. Second, we think of the histori …

by Eric Wall | August 2, 2015 | Business

Imagine that you are Director of Human Resources at a small cupcake baking company, Volcano Cupcakes. The company specializes in molten cupcakes – flourless cupcakes that have a reservoir of molten chocolate inside along with a rich topping of icing. Y …

by Eric Wall | July 31, 2015 | Productivity

I confess that the welter of apps available often makes me want to turn ostrich and break out my flip phone or, better yet, invest in something with a rotary dial in a periwinkle hue. But the truth of the matter is that the right apps can make you fast …

by Heidi Hodges | July 31, 2015 | Productivity

Mothers Day is right around the corner and if you’re like a lot of people, you’ve not quite gotten around to getting Mom that perfect gift. The one to express your undying love and appreciation, all wrapped up in attractive packaging and a little bow. …

by Eric Wall | July 31, 2015 | Productivity

I often dream of recapturing the feeling that I used to have on the last day of the school year. The elation of school being at an end. The long, warm days suddenly free to be filled with anything my newly idle mind could imagine. Summer stretched out …

by Heidi Hodges | July 31, 2015 | Business

I’m going to let my dork flag fly. I have been waiting for this weekend to come for months now. As the date gets closer, I hear the theme music in my head, increasing in urgency and volume. I troll the internet searching for newly released trailers lik …

by Eric Wall | July 31, 2015 | Business

The ugly necktie. The stereotype of awful Father’s Day gifts. In this case, the stereotype contains a hidden truth: it’s really hard to buy gifts for men with children. Sure, there’s the odd piece of electronics and I suppose some fathers who are actua …

by Eric Wall | July 30, 2015 | Business

More than ever before, baseball and business are intertwined, and fans are acutely aware of the economics of the game. They debate the merits of locking up a young player with a long-term contract, worry about whether the unbundling of cable subscripti …

by Eric Wall | July 29, 2015 | Business

You had a great idea, you took the leap, and now you’re ready to start your own business. The prospect of starting a business from scratch can be both exciting and overwhelming. Take a deep breath, get organized, and relax –there are lots of great tool …

by Eric Wall | July 23, 2015 | Virtual Assistant

Maybe you’ve just come home after a late night at the office…Or you’ve just returned from a week-long business trip. Maybe you’ve finally put the kids to bed after being on your feet since the early morning. You probably don’t have the time or energy …

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